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UBA Ghana Ranks No. 1 in Customer Experience by KPMG – Citi Business News


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United Bank for Africa (UBA) Ghana has been ranked number 1 in Customer Experience in the third edition of the KPMG Ghana Banking Industry Customer Experience (BICX) Survey.

The survey which aims to understand customers’ banking experiences and their expectations from banks was conducted in 2022 surveying all 23 Banks in the Country. It covered Retail, SME and Corporate Banking customers.

The survey used the six pillars of Customer Experience namely: Integrity, Empathy, Resolution, Personalization, Time and Effort as well as Expectations.

You will recall that last year, the international financial magazine, Global Finance named United Bank for Africa (UBA) Ghana among the World’s safest banks in its 2022 rankings. UBA placed 4th position in Africa and was the only bank in Ghana to make it into the prestigious list of banks selected by three rating Agencies – Moody’s, Standard & Poor’s and Fitch.

Commenting on the recognition by KPMG, Chris Ofikulu, Managing Director & CEO of UBA Ghana said, “This recognition is a great honour for the bank and a validation of our Customer First Philosophy. We are humbled and at the same take tremendous pride to have been the only bank to score above 80% in the Retail customer experience survey”. He expressed his immense gratitude to the entire team at UBA Ghana for living up to their mandate of putting the Customers first.

This number 1 ranking is a clear indication of the hard work and dedication of our customer service representatives across our offices, who consistently go the extra mile and beyond to provide outstanding customer service.

He added that UBA Ghana will not relent but will strengthen its commitment to improving and delivering the highest level of customer experience and satisfaction that would meet the customers’ expectations and banking needs.

According to the report released in January 2023, UBA topped the list of banks in Ghana with the highest score of 81.40 percent.

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